What stands out:
1. Green icon being the only visual attention grabber.
2. Letter D appears to be cut off
3. Lacks expression
4. No color theory relationship
1. Used Gotham’s bold font giving the logo a modern, geometric style.
2. I produced six different logo redesigns that comprises a tree or house figure that we conventionally can associate with community and environment.
1. Used colors green and brown to showcase EDR’s environmental services come from advanced tech and natural sources
2. Final Logo for this brand features a green leaf and letter E being a tree branch to emphasize the increasing global interest in health and environmental protection.
Landing Page
Poster Ad
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